Born and raised in the Netherlands, Eric van Rijn has spent more than 17 years living in Japan. With degrees from the Netherlands’ Erasmus University Rotterdam in Economics (M.Sc.) and from Japan’s Waseda University in International Relations (M.A.), he has worked for international companies in the Netherlands, Germany and Japan with functions in Finance, Management Support and Communications.
Having travelled in Europe, North America and Asia including Japan, he has frequently visited the Okinawan islands since his first trip in 2006.

Since 2021, Nohoho is a business officially recognized by the local Kuura Community Center.